Search engine optimization is a special field that most small business owners are willing to outsource rather than spend valuable time and effort trying to learn. If you know the basics of search engine marketing, consulting for other businesses can be a lucrative venture for you. Here are some ways you can earn with search engine marketing consulting:
Offer advice
Giving advice is the basic role of a consultant and you should be able to do this easily by phone, email or a VOIP service like Skype. Consultants usually charge a monthly fee for a set number of hours that their client can use to ask for advice. The recurring income is normally a prepaid one, meaning you get paid even before you render advice.
Provide marketing assistance
Most small business consultants start by doing one or two things for clients and progress into a full service marketing firm. Choose a service that you are comfortable with and develop it into your specialty like creating landing pages, writing sales copies or submitting your client’s website in directories. If your client has other marketing requirements that are beyond your skills to provide, find someone who you can partner with and split the fees.
Sell information products
If you have a proven system of boosting search rankings, document it by describing each step clearly for others to follow. You can sell your system as a course, e-book, or video that new business owners and other Internet marketers will want to buy. Other information products you can sell include applications, online tools and templates. The beauty of selling information products is that you need only to develop it once to sell it to an unlimited number of buyers.
Coach others
Search engine marketing is an area that is hardly understood by many who would rather learn it from experts. If you feel confident about your SEO skills, you can transfer that knowledge to others who are willing to pay for a short cut that your coaching service can provide.
Teach in seminars
If speaking before a group is your strength, then giving seminars can be a lucrative source of income as well. Invite speakers from other specialties to add oomph to your teaching event.
Because SEO is a complex field, the business opportunities in search engine marketing consulting are endless. The keys to unlimited income is to combine business models which will create multiple income streams, with expert guidance when starting out.
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